Content is more trustworthy when people receive it from someone they know. Therefore, Toyota recruited their employees to become internal ambassadors and share the company’s messages on their personal social media accounts.
Thanks to our ready-to-use templates, Toyota began to share quality content more frequently. In order to boost participation, they organized a contest in which they rewarded their best internal ambassadors with Toyota Merchandising.
Finally, they gained insights in which content drove the strongest engagement - based on our data analysis support. As a result, they changed their focus from products and services to business news of interest to the general public. For example, one of their best performing campaigns was a video about future technology that caused high engagement by their audience.