toyota

Toyota Material Handling Belgium is the official supplier of Toyota and BT material handling equipment in Belgium.  They has built over 100 years of industry experience … 


But they didn’t know how to communicate this expertise to the outside world. They frequently shared content on social media, yet with little engagement and website traffic as a result.

Goal

Toyota reached out to us to help them generate more traffic from its social media channels to the website by clarifying their messaging.
Employee Engagement Employer Branding
+500%
traffic on website
+225
ambassadors
55%
active ambassadors

Toyota Material Handling records 500% increase in website traffic

Toyota Material Handling records 500% increase in website traffic since using Social Seeder.

 

Step 1: Recruit internal ambassadors


Content is more trustworthy when people receive it from someone they know. Therefore, Toyota recruited their employees to become internal ambassadors and share the company’s messages on their personal social media accounts.


Step 2: Share quality content


Thanks to our ready-to-use templates, Toyota began to share quality content more frequently. In order to boost participation, they organized a contest in which they rewarded their best internal ambassadors with Toyota Merchandising.


Step 3: Analyse data for optimisation


Finally, they gained insights in which content drove the strongest engagement - based on our data analysis support. As a result, they changed their focus from products and services to business news of interest to the general public. For example, one of their best performing campaigns was a video about future technology that caused high engagement by their audience.
toyota

Toyota Material Handling Belgium is the official supplier of Toyota and BT material handling equipment in Belgium and offers a comprehensive range of solutions to help improve your material handling operations. 

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