At the moment, they have more than 400 ambassadors, 40% of which are active. Facilicom is sending, on average, 2 campaigns per month to different segments of their ambassadors.
They are quite happy with the current results they are obtaining through Social Seeder. Sometimes, some campaigns don’t perform as well as they would like, but this is great feedback from our employees. It helps them understand what type of content their workforce wants and what they believe is interesting for their network. It works as a filter between us and our external audience.
They definitely notice that some types of content perform better and some subjects do better than others.
For example, the campaign “Facilicom Group number 1 on MT500-list” is an example of a successful campaign that has been very well received by their ambassadors.
The results were very positive. The 67 employees shared the campaign on 1,2 social media channels on average and they helped to drive around 846 people to their website; almost 12,62 people per ambassador.